Case Study

Notus Electronics Ltd.

Brand partnership · 2017–present
Newfoundland & Labrador, Canada

www.notus.ca

Notus is an ocean technology company based in St. John's, NL, supplying net monitoring products to the commercial fishing industry worldwide. What started as a logo project in 2017 — through a referral from a mutual contact — has grown into one of my longest and most varied creative partnerships. Over the years, I've worked across nearly every touchpoint of their brand: from print and trade shows to video production and digital marketing.

Overview

Logo for Notus with a stylized wave above the word 'NOTUS' and the web address 'notus.ca' beneath, set against a black background with blue digital wave patterns

Scope of Work

Logo design

Brand identity

Tradeshow booth

Brochures

Infographics

Social media

Magazine ads

Email marketing

Video production

Brand Identity

The logo needed to feel credible and modern — a company operating in a rugged industry, but with serious technology behind it. We developed a mark that balances precision with approachability, along with a flexible colour system that works across print, digital, and large-format applications.

Logo & Visual system

The logo of NOTUS featuring a stylized silver wave design next to the text 'NOTUS' in bold dark blue letters.
The image shows the logo for NOTUS, featuring a stylized wave graphic to the left of the text on a dark background.

Print & Tradeshow

From full-page magazine ads in international fishing industry publications to trade show booths in Aberdeen and Ireland, the visual identity has been consistently applied across a wide range of print materials — always adapted to context without losing coherence.

From page to booth

Trade show booth for Notus with a large backdrop featuring blue digital wave graphics, two promotional banners on either side, and a small table with the Notus logo in the front.
Open booklet titled 'NOTUS 2023 Product Catalog' with cover featuring digital blue wave graphic, and inside pages with images of electronic testing equipment and text.
Graphic for Notus fishing network monitoring company featuring a dark background with blue digital wave design and the text 'NOTUS BUSQUEDA Y MONITOREO DE LA RED DE Pesca' and the website notus.ca.
Advertisement for Notus wireless net monitoring system highlighting 25+ years of service, with images of boats and ships, and information about events and capabilities.
Poster with the logo and name of NOTUS, a marine surveillance and monitoring system, with underwater and technical imagery. Includes a quote and contact information for Hugo A Olmos of SINERGIA SRL, with the website www.notus.ca.
Poster for Notus, a company providing sonar and underwater detection technology for maritime activities, with images of equipment and ships, and details of upcoming trade shows and exhibitions.
Infographic explaining the Notus ECHO shellfish detection system, featuring a large photo of a shrimp trawl net with a label "ECHO for SHRIMP DETECTION," followed by diagrams and descriptions of sensors, communication system, and data analysis for sh
An infographic detailing a Mantis fishfinder system. The top section shows electronic components with a background of colorful electronic devices, and a text overlay describing the system's advanced sonar capabilities. The middle section highlights t
Digital graphic with the word 'NOTUS' and a stylized wave logo in gray, on a dark background with blue interconnected dots and lines forming a network pattern.

As the relationship grew, video became a natural next step. I've produced several videos for Notus —
including a headquarters construction overview, a product explainer for the ECHO system, and a technical demonstration video.
Each one is designed to communicate clearly to their industry audience, without overproducing it.

Telling the story in motion

Motion & Video

Underwater view with bubbles and waves, overlaid with text 'Optimal Performance Superior Results' in white font.

“Olivia is my secret weapon. As a Marketing Coordinator, I was tasked with rebranding a then, 25 year old company. Olivia worked with me every step of the way and brought my ideas to fruition and introduced her own style and suggestions. Her talent and communication skills are par none to any I've ever experienced in this industry. I've worked with Olivia for over eight years and have always been impressed with her immense devotion and thorough work.”

Elizabeth O'Keefe Marketing Promotions Coordinator, Notus 

Some client relationships stay transactional. This one never did.
Eight years in, Notus continues to reach out with new projects — and that kind of trust is something I don't take lightly.